NatHabit 2.0

This is an ongoing product revamp I’m leading independently as a freelance designer.

The work focuses on improving some of NatHabit's most critical journeys : discovery, search, checkout, and post-purchase. These are areas where small usability gaps can quickly turn into friction for shoppers.

Alongside redesigning these flows, I’m also establishing a foundational design system to bring greater consistency and scalability to the product as it grows. The project is still underway, so a deeper case study covering the process, decisions, and impact will be shared once the work goes live.